Top 5 Best Marketing Automation Tools for Small Business



Efficiency is essential in the fast-paced world of small business. Tools for marketing automation are now essential for optimizing outcomes and reducing procedures. Let’s examine the best 5 marketing automation tools designed with small businesses in mind.

Criteria for Selecting Marketing Automation Tools

It’s important to comprehend the standards by which we assessed these instruments before delving into our top choices. Our top priorities are integration capabilities, cost-effectiveness, and user-friendly interfaces.

#1: HubSpot

One standout complete solution for small organizations is HubSpot. HubSpot provides a user-friendly experience with tools like email marketing and CRM integration. It is an economical solution for small businesses because they have a variety of pricing options to select from.

HubSpot Pricing :

HubSpot offers a variety of pricing plans for their marketing, sales, customer service, and operations software. The price you pay will depend on the specific features and functionality you need.

Marketing Hub:

  • Starter:¬†$45 per month
  • Professional:¬†$800 per month
  • Enterprise:¬†$3,600 per month

Sales Hub:

  • Starter:¬†$45 per month
  • Professional:¬†$800 per month
  • Enterprise:¬†$3,600 per month

Service Hub:

  • Starter:¬†$45 per month
  • Professional:¬†$480 per month
  • Enterprise:¬†$1,200 per month

CMS Hub:

  • Starter:¬†$23 per month
  • Professional:¬†$467 per month
  • Enterprise:¬†$1,200 per month

HubSpot also offers a CRM Suite that includes all of the features of the individual products for a discounted rate. The price of the CRM Suite starts at $45 per month for the Starter plan, $1,200 per month for the Professional plan, and $3,600 per month for the Enterprise plan.

#2: Mailchimp

Mailchimp, well-known for its expertise in email marketing, goes above and above by integrating with other tools with ease. It’s a great option for small organizations looking to automate tasks effectively because of its various pricing options and intuitive dashboard.

Mailchimp Pricing :

Free Plan:

  • Ideal for beginners with up to 500 contacts.
  • Includes basic email marketing features like email builder,¬†drag-and-drop landing pages,¬†signup forms,¬†and basic analytics.
  • Sends 1,000 emails per month and has a daily send limit of 500 emails.

Paid Monthly Plans:

  • Cost is determined by the number of contacts you have.
  • Four main plans:¬†Essentials,¬†Standard,¬†Premium,¬†and Growth.
  • Essentials starts at $13 per month and offers advanced features like automation,¬†A/B testing,¬†multi-step journeys,¬†and custom branding.
  • Standard starts at $20 per month and adds features like retargeting ads,¬†advanced reporting,¬†and behavioral targeting.
  • Premium starts at $350 per month and includes phone support,¬†deliverability insights,¬†and advanced segmentation.
  • Growth is a custom plan for businesses with very large contact lists and complex needs.

Additional Points:

  • All paid plans offer a free trial.
  • You can upgrade or downgrade your plan at any time.
  • Mailchimp also offers pay-as-you-go plans for sending additional emails beyond your monthly limit.

Ultimately, the best Mailchimp plan for you will depend on your specific needs and budget.

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#3: Active Campaign

ActiveCampaign provides extensive automation tools that businesses are looking for. It’s an effective tool for marketing process automation with smooth CRM connection and affordable options designed for small enterprises.

ActiveCampaign Pricing :


  • $39 per month billed monthly
  • 1 user
  • 10x contact email send limit
  • Includes 1,000 marketing contacts
  • Limited features like basic automation,¬†email marketing,¬†landing pages,¬†and CRM


  • $70 per month billed monthly
  • 3 users
  • 10x contact email send limit
  • Includes 5,000 marketing contacts
  • All Lite features plus advanced automation,¬†lead scoring,¬†conditional content,¬†and custom reporting


  • $149 per month billed monthly
  • 15 users
  • Unlimited email sends
  • Includes 10,000 marketing contacts
  • All Plus features plus built-in SMS,¬†quotes,¬†one-click upsells,¬†and predictive sending


  • $259 per month billed monthly
  • 25 users
  • Unlimited email sends
  • Includes 20,000 marketing contacts
  • All Professional features plus custom domains,¬†transactional email,¬†advanced reporting,¬†and dedicated support

Additional Points:

  • All plans offer a 14-day free trial.
  • Annual billing offers a discount compared to monthly billing.
  • You can upgrade or downgrade your plan at any time.
  • ActiveCampaign also offers additional features and add-ons for purchase,¬†such as website tracking,¬†predictive scoring,¬†and social media marketing.

Ultimately, the best ActiveCampaign plan for you will depend on your specific needs, budget, and the size of your contact list. Consider what features are most important to you and how many contacts you need to manage before making your decision.

#4: Get Response

GetResponse is the best at email automation and marketing. Because of its extra capabilities, such a landing page builder, it’s a well-rounded option. Its cost-effective plans are advantageous for small firms, making automation affordable.

GetResponse Pricing :

Free Plan:

  • Ideal for testing the waters and learning about the platform.
  • Includes basic email marketing features like email builder,¬†drag-and-drop landing pages,¬†signup forms,¬†and basic analytics.
  • Supports up to 500 contacts.
  • No credit card required for signup.

Paid Monthly Plans:

  • Three main plans:¬†Email Marketing,¬†Marketing Automation,¬†and Ecommerce Marketing.
  • Each plan has multiple tiers based on the number of contacts you have (ranging from 1,000 to 100,000+).
  • Prices start at $15 per month for the Email Marketing plan with 1,000 contacts.
  • All paid¬†plans include unlimited monthly emails, AI-powered email marketing, automated email scenarios, landing pages and websites, signup forms and popups, and¬†more.
  • Higher tiers unlock additional features like webinars,¬†marketing automation workflows,¬†ecommerce tools,¬†and priority support.

Additional Points:

  • GetResponse offers discounts for annual billing (up to 18%).
  • You can upgrade or downgrade your plan at any time.
  • They also offer a 30-day free trial of any paid plan.

#5: Keap (formerly Infusionsoft)

Keap differentiates itself by combining marketing automation with CRM. Companies can design campaigns that are incredibly adaptable to their requirements. The benefits are worthwhile for small enterprises, even though there can be a greater learning curve.

Keap Pricing :


  • Price:¬†$129 per month billed monthly
  • Contacts:¬†1,500 contacts
  • Users:¬†2 users
  • Features:¬†Ideal for solopreneurs and small businesses.¬†Offers basic CRM functionalities,¬†lead capture and management,¬†email marketing,¬†marketing automation,¬†e-commerce tools,¬†and limited reporting.
  • Good for:¬†Businesses with smaller contact lists who need basic tools to manage leads,¬†customers,¬†and email marketing.


  • Price:¬†$199 per month billed monthly
  • Contacts:¬†2,500 contacts
  • Users:¬†3 users
  • Features:¬†Expands on Pro with advanced sales features like sales funnels,¬†lead scoring,¬†and marketing performance analytics.
  • Good for:¬†Businesses with more complex sales processes and a need for deeper customer insights.


  • Price:¬†$289 per month billed monthly
  • Contacts:¬†5,000 contacts
  • Users:¬†5 users
  • Features:¬†The most comprehensive plan with all Max features plus advanced automation,¬†transactional emails,¬†custom domain,¬†and priority support.
  • Good for:¬†Larger businesses with high contact volumes and complex marketing and sales needs.

Additional Points:

  • All plans offer a 14-day free trial.
  • Annual billing offers a discount compared to monthly billing.
  • Additional users can be added for $29 per month each.
  • Keap also offers optional one-time onboarding fees for additional support and training.

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Comparison Table

Feature HubSpot Mailchimp ActiveCampaign GetResponse Keap
Email Marketing Yes Yes Yes Yes Yes
CRM Integration Yes Limited Yes No Yes
Pricing Options Varied Flexible Reasonable Affordable Customizable
User-Friendly Interface Yes Yes Yes Yes Steeper Curve

How Marketing Automation Benefits Small Businesses

Small businesses may benefit from the use of marketing automation in several ways, such as higher productivity, better lead nurturing, and more customer engagement.

Challenges of Implementing Marketing Automation for Small Businesses

With the obvious benefits, small firms may encounter difficulties including a learning curve at first and resource constraints. It’s important to avoid frequent hazards to¬†execute successfully.

Success Stories from Small Businesses

Actual examples show how small enterprises have prospered via the utilization of marketing automation. These achievements give hope for the usefulness of these instruments.

Tips for Implementing Marketing Automation Successfully

Small firms should set clear goals from the outset, train their employees, and periodically review and modify their tactics to ensure success. These tips help ensure a seamless shift to automated procedures.

Future Trends in Marketing Automation for Small Businesses

Future marketing automation for small firms has a lot of interesting potential as technology develops, such as AI integration, improvements in personalization, and the introduction of new tools and technologies.


In conclusion, small businesses are the target market for the top 5 marketing automation solutions that we have listed here. With its distinctive features and benefits, HubSpot, Mailchimp, ActiveCampaign, GetResponse, and Keap enable small businesses to prosper in a cutthroat market.

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  1. What is marketing automation? Marketing automation refers to the use of software and technology to automate repetitive marketing tasks, allowing businesses to streamline processes and increase efficiency.
  2. How does marketing automation help small businesses? Marketing automation helps small businesses by saving time, increasing efficiency, improving lead nurturing, and enhancing overall marketing effectiveness.
  3. Can marketing automation replace human interaction? While marketing automation can automate certain tasks, human interaction remains crucial for building relationships and understanding customer needs.
  4. Are these tools suitable for startups? Yes, the highlighted tools offer features and pricing plans suitable for startups, providing them with the flexibility and scalability needed.
  5. What is the average cost of marketing automation tools? The cost varies among tools, with options ranging from affordable plans for small businesses to more extensive features for larger enterprises.
Suman Adhikari
Suman Adhikari

Hey there! ūüĎč I'm a website designer and blogger, passionate about creating stunning online experiences and sharing my thoughts through my blog. ūüĆź‚úćÔłŹ Join me on this creative journey as I bring your ideas to life and provide valuable insights. Let's connect! #WebsiteDesigner #BloggerLife #CreativeMind

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